Santa Cruz Real Estate: Extension of Silicon Valley or Still the Slow Coast?

Silicon Valley Santa Cruz Real Estate

The following market report is provided by Liz Kroft  & Lance Hulsey of Mainstream Real Estate Group.

The Santa Cruz area has long straddled the line between being considered an extended suburb of Silicon Valley and firmly staking its claim as part of the Monterey Bay Area and the Central Coast.

Those of us who live in this beautiful part of the world would strongly argue that, we are NOT part of Silicon Valley but are uniquely Central Coast. Santa Cruz anchors the southern stretch of the Slow Coast and not Silicon Valley. We will leave that honor to Gilroy. We are Brethren to Monterey, Salinas, and Carmel. Not San Jose, Cupertino, and Sunnyvale.

Keep Santa Cruz Weird

Or are we?

The lines are blurring, and Santa Cruz seems to be in the midst of an identity crisis.

Nowhere is this more evident than in the local real estate market.

As it relates to housing rents and sales, we are being sucked into the Silicon Valley market demographics. Santa Cruz County is gradually losing its Central Coast identity as it’s drug into the hot, hot markets of one of the country’s largest tech hubs.

A recent Housingwire article ranked the Santa Cruz-Watsonville market as the 7th hottest housing market in America,  just behind San Jose-Sunnyvale-Santa Clara in 3rd and San Francisco-Oakland-Hayward in 2nd.  

Rents are astronomical in Santa Cruz, housing prices continue to rise, inventory and interest rates remain low, and more people are discovering that the commute “over the hill” is worth it when you can still buy a home in the Santa Cruz area for significantly less than in the heart of Silicon Valley.

Keep Santa Cruz Affordable

Thanks to Santa Cruz Life reader, Sarah Cox for suggesting this updated take on “Keep Santa Cruz Weird.”

Have we lost or have we won?

That depends on where you sit. Are you a renter or an owner of real estate?

Let’s look at the numbers.

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The Last Frontier of Affordable Housing in Santa Cruz?

santa cruz market report: May 2015

The following market report is provided by Liz Kroft  & Lance Hulsey of Mainstream Real Estate Group.

Have you had the pleasure of riding the Giant Dipper at the Santa Cruz Beach boardwalk? As you leave the station you immediately enter a tunnel before the ride really begins upward. That ride is a perfect analogy for this months market update.

This months update is kind of like the tunnel before the ride starts upward. We know the climb is coming, it is just that a bit of uncertainty has crept into the market this month before it all starts. Enjoy our Giant Dipper of a market report this month.

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How’s the Market? It’s a Normal Spring Market…Except for One Thing

santa cruz real estate report, april 2015

The following market report is provided by Liz Kroft  & Lance Hulsey of Mainstream Real Estate Group.


Spring has sprung with few surprises in Santa Cruz’s real estate market, but there’s one thing that’s different. Entering into the 4th year of drought means more changes for homeowners from landscaping to plumbing.

Have you taken the necessary steps to meet your district’s mandatory water restrictions?

Before we dive (make that a very shallow dive) into the drought’s impacts on homeowners, let’s take a look at the numbers.

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