Shopping Santa Cruz

Shopping in Santa Cruz is exactly what you might expect.
From hip boutique clothing stores to quirky thrift shops, the stores in Santa Cruz are full of character and charm. Pacific Avenue in Downtown Santa Cruz is the heart of the local shopping scene, but it isn't the only place to find those one of a kind stores worth making a trip from out of town to visit.
The Capitola Village is a favorite of tourists, partially for its beach and restaurants, but also for the shopping. The Swift Street Courtyard over on the Westside is a relatively new hot spot for shopping, dining and wine tasting. Pleasure Point is also full of one of a kind local stores ranging from surf shops to boutiques to second hand stores.

Get Fresh Produce from Dirty Girls and Happy Boys at Santa Cruz Farmers’ Markets

Happy Boy Farms at Santa Cruz Farmers Market

For a relatively small town, Santa Cruz and its surrounding areas have some outstanding farmers’ markets.

This is likely due to the abundance of farms nearby, and the local artisanal spirit.

Here’s a guide to seven weekly farmers’ markets in the area, as well as some of the most popular local vendors.

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The Santa Cruz Trolley: Modern Convenience & Old World Charm

Santa Cruz Trolley

Visiting the Boardwalk, the Wharf, and the beach every Santa Cruz summer can be a blast, with only one big drawback:


To imagine a trip to Beach St. in the thick of July or August without fighting to find a cheap spot or shelling out more than you’d like to on parking used to be considered a dream — but with the Santa Cruz Trolley, it’s a reality.

Reminiscent of a San Francisco cable car, the Santa Cruz Trolley is the quaintest twenty-five cent ride you’ll ever take.  The trolley operates Saturday and Sunday from noon to 8:00 pm Memorial Day Weekend to Labor Day Weekend, transporting people between Downtown Santa Cruz and the beach, with stops every 30 minutes.

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Chocolate Covered Bacon Is A Vegan’s Nightmare And A Bacon-Lover’s Dream In Santa Cruz

Chocolate Covered BaconSanta Cruz is well-known for its vegan roots.

However, one local candy shop, Marini’s Candies’, goes against the norm by offering chocolate covered bacon and various other bacon-inspired offerings.

The marriage of bacon and chocolate, two culinary juggernauts that easily stand on their own, is truly a bacon-lover’s dream.

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