Shopping Santa Cruz

Shopping in Santa Cruz is exactly what you might expect.
From hip boutique clothing stores to quirky thrift shops, the stores in Santa Cruz are full of character and charm. Pacific Avenue in Downtown Santa Cruz is the heart of the local shopping scene, but it isn't the only place to find those one of a kind stores worth making a trip from out of town to visit.
The Capitola Village is a favorite of tourists, partially for its beach and restaurants, but also for the shopping. The Swift Street Courtyard over on the Westside is a relatively new hot spot for shopping, dining and wine tasting. Pleasure Point is also full of one of a kind local stores ranging from surf shops to boutiques to second hand stores.

When Hippies Make Ice Cream: The Tasty Tale of the Penny Ice Creamery

Penny Ice Creamery SignDelicious. Quirky. Wholesome. And oh so organic.

That is what you get when you combine the earthy wisdom of Santa Cruz culture with a best loved dessert favorite at The Penny Ice Creamery.

And did I mention that the owners Kendra Baker and Zachary Davis were invited to represent their business at the White House? But first, let me discuss the important stuff:

The amazing ice cream.

The Penny Ice Creamery, a local business in the heart of downtown Santa Cruz, serves up homemade specialty ice cream daily. Come sample flavors from the exotic balsamic fig or cayenne dried apricot to the more classic Chocolate Raspberry or Tahitian Vanilla Bean. Their daily menu features a variety of flavors for both the adventurous and modest palette.

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