Just as Santa Cruz County has tons of local retail to compete with the big chains, there is also a surprising abundance of local markets, …
Shopping Santa Cruz
Shopping in Santa Cruz is exactly what you might expect.
From hip boutique clothing stores to quirky thrift shops, the stores in Santa Cruz are full of character and charm. Pacific Avenue in Downtown Santa Cruz is the heart of the local shopping scene, but it isn't the only place to find those one of a kind stores worth making a trip from out of town to visit.
The Capitola Village is a favorite of tourists, partially for its beach and restaurants, but also for the shopping. The Swift Street Courtyard over on the Westside is a relatively new hot spot for shopping, dining and wine tasting. Pleasure Point is also full of one of a kind local stores ranging from surf shops to boutiques to second hand stores.
Staff of Life Natural Meats: Not Your Average Grocery Store Butcher
A couple months ago, a friend raved to me about eating some wonderful grass-feed beef that she had cooked after buying it at Staff of Life's …
Santa Cruzans on Etsy
Etsy is known for being a place that brings the global world of unique, handcrafted items right to your doorstep via the internet. But did …
Sawyer Land & Sea Supply: Outfitting the Santa Cruz Lifestyle
What do surfing, yoga and enjoying the outdoors have in common? You can find quality gear for all three pursuits at the well-appointed …
Capitola Mall: Big Box Convenience & Local Flavor
Many Santa Cruzans take pride in doing everything local — we eat local, we drink local, and we shop local. For that reason, the Capitola …
Better than Black Friday. More Fun Than Cyber Monday: It’s Small Business Saturday!
First there was Black Friday - the day when the holiday shopping season officially kicks off as big box retailers slash prices and entice …
Support Local Businesses by Thinking Local First
Santa Cruzans love their local businesses. They love supporting them, they love talking about them, and they especially love talking about …
Santa Cruz Antique Faire
If your idea of sophisticated is slightly scuffed, if you prefer dusty over designer, and if you know vintage is about more than just wine, …
Bookshop Santa Cruz: A Local Institution
Ancient Roman philosopher Marcus Tullius Cicero once said, “a room without books is like a body without a soul.” If that quote is to be …